The process for developing an SEO score for a legal practitioner website is not difficult to complete, but involves guidelines you may not be aware of or be prepared for yet. Some of it is technical, some of it has more to do with the content you add to your website. If you are trying to maximize your SEO Maryland score and increase your rankings, there are a few workable duties you can complete yourself or with the help of a web developer. Let’s take a look at how to get started.
Local Area Targeting
Specifically for lawyer websites, local area targeting is extremely important. Possible clients want to know immediately that you are close by and that they can meet with you. It is much more likely for someone to search “divorce lawyer in Miami” than just “divorce lawyer” or even “Florida divorce lawyer”. Google, as well as many other search engines, will show location results before normal results if it finds businesses or companies in the area you search for. It also helps in the search itself.
Try it out for yourself. Go to Google now and browse “lawyers in” and insert the name of the city in which you live. You really should see a map with a handful of outcomes underneath of local attorneys with their addresses and a link to their website and directions to their agencies. You want to be on that index for your city!
Start off by making sure that your address and a specific Google Map is on the call us page of your website, as well as an accurate phone number, email address and any other contact information you want to entail. You will want to local directories like Google Places and Yelp.List your address in as many community directories as you can. Make sure that no matter where you put your name, address and phone number on the web, it is exactly the same everywhere.
You wouldn’t live in a residential property without house furniture. You wouldn’t buy a book with no words. And you wouldn’t interact with a website that didn’t have good content. How a site looks is secondary to what benefit it provides.
Your website should be a variety of information for plausible clients. Here are some tips to crafting content for your site that conceivable clients will connect with and that will help increase your SEO score:
● Find a keyword phrase for each page and replay it naturally within the copy on the page
● Include related images whose alt-text and file name includes the keyword phrase for that page
● Use bold and italic text, headings, quotations and bulleted lists to add style and emphasis. Believe it or not, search engines respect this!
● Revise your content on a regular basis. This can mean adding a blog to the page or having a testimonials/case studies page you rejuvenate after each successful case.
The word “metadata” may not mean much to you right now, but it can help do wonders to amplify your SEO score. It essentially just means information about your website. Search engines look for metadata to get an idea of how to rank your website from competitors.
The title metadata is what creates page titles shown
at the top of a browser window. Look at the top of your browser right now. You should see the title metadata in the tab up top. It allows you to see where you are, which site you are interacting with and gives search engines vital information about your website.
The depiction metadata is the blurb of text you see when you facilitate a search on Google, Bing, etc. You will see the name of the site and then a paragraph of text underneath that identifies what you will find if you click through. Think of it like a window display for a store; an enticing little peek at what lies within.
Oftentimes, your web designer/developer will establish meta information for you. Many website building tools, such as WordPress, have built in settings to add meta information easily. However, you should be aware of metadata and prepared if your developer asks you to write it yourself.
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